// GOOGLE ADS FOR EXTERIOR CLEANING

BOOK MORE
JOBS

A Google Ads system built for exterior cleaning businesses — engineered for calls, estimates, and booked work. Not empty clicks.
Who we are

Built by someone who's actually run the business.

Cole McLaughlin \u2014 Founder, ATTN Co.
Cole McLaughlin
Founder — ATTN Co.
"I didn't learn this industry from a course. I learned it from cold mornings, wet driveways, and a phone that didn't ring enough."

Before running Google Ads for home-service businesses, Cole built Pacific Northwest ProWash from zero into Whatcom County's highest-rated exterior cleaning company — 700+ five-star reviews, a fleet of service vehicles, and 8 full-time field technicians. He's quoted jobs in the driveway, managed crews, and felt the difference between a slow week and a fully booked calendar. ATTN Co. exists to run that same lead system for other owners.

Pacific Northwest ProWash crew
Pacific Northwest ProWash fleet
Pacific Northwest ProWash — Bellingham, WA · the real operation behind the systems
700+
Five-star reviews
8
Field technicians
#1
In Whatcom County
Client spotlight — Refyne Roof Cleaning

$2,441 ad spend. $14,000+ in revenue.

Real numbers from a real ATTN Co. client — Refyne Roof Cleaning, Auburn, WA. 24 form submissions, 20% conversion rate, $18.78 avg. CPC.

Ad Spend$2,441
Revenue$14,000+
Leads24
Conv. Rate20%
CTR9.61%
Avg. CPC$18.78
Refyne Roof Cleaning Google Ads dashboard
Live Google Ads dashboard — Refyne Roof Cleaning · Aug 2026
The tracking stack

Can't scale what you can't measure.

Every click, call, and form submission tracked from ad to booked job. Here's what we wire up for you — day one.

Google Ads
Google Tag Manager
CallRail
GoHighLevel
Google Drive
Microsoft Clarity
Zapier
{ }
Webhooks
Full-stack tracking so you know exactly which ads make you money.
Problem 04 — No time

You're a contractor,
not a marketer.

The pain
You're on a roof, under a sink, or running a crew. Google Ads is a full-time skill that punishes neglect — "learning it on the side" means months of expensive mistakes.
What we do
We run the entire machine — build, tracking, weekly optimization, reporting — so the leads just show up. Tight scope on purpose: we generate and prove the leads; you close them.
Custom landing pages we build

Every client gets a conversion-focused page.

Blackbeard Wash
Blackbeard Wash · Conyers, GA
The cost of doing nothing

Waiting isn't free.
It's the most expensive choice you make.

What another year of "I'll get to it" really costs:
$0/yr
Conservatively: if just 6 leads a month go to a faster competitor, at a 35% close rate and a $450 job, that's the booked work slipping away — every year. You already pay for those leads. Doing nothing is a decision — and it's the costly one.
"In any moment of decision, the best thing you can do is the right thing. The worst thing you can do is nothing."— Theodore Roosevelt
The demand is already there
0Google searches
every single day
That's about 99,000 searches a second. Your future customers are already on Google right now, typing "pressure washing near me" and "roof cleaning [city]." The demand isn't the problem — the only question is who shows up to capture it.
6.37%
Avg CTR
$7.85
Avg CPC
7.33%
Conv. rate
+10.5%
CPL rise YoY
Sources: Google (8.5B searches/day) · LocalIQ 2025 home-services benchmarks
What you're actually buying

Everything we build around your account.

"Running ads" is one slice of it. The reason cheap setups bleed money is they skip the structure, tracking, and optimization that turn a click into a booked job. Here's the full Google Ads system we build around your account.

Built to capture

  • Campaign structure by service & intent
  • Keyword + search-term research
  • Negative-keyword list before launch
  • Responsive ad copy + assets
  • Tight presence-based location targeting

Built to convert

  • Conversion-ready landing page
  • Phone, form & click tracking
  • Call recording on every lead
  • Lead quality scoring
  • Cost-per-booked-job reporting

Built to improve

  • Weekly optimization & waste-cutting
  • Bidding strategy management
  • Search-term & negative review
  • Plain-numbers monthly reporting
  • Quarterly strategy review
Onboarding is a science

Live in 3 business days.

01

You pay & sign

Setup fee + agreement. We start the same day.

→
02

You give us access

Google Ads, GBP, domain. Verify yourself and set billing.

→
03

We build your landing page

Conversion-focused, mobile-first, instant-quote flow.

→
04

We build your campaign

Keywords, negatives, ads, tracking — all wired and QA'd.

→
05

We go live

Ads turn on. Calls start routing to your phone.

After launch, expect a 30–60 day warm-up period while Google collects conversion data and your account gets seasoned. This is normal — performance ramps as the algorithm learns what a booked job looks like for your business.
Don't take our word for it

5.0 ★★★★★ on Google

★★★★★

"Cole is the best! Super attentive and responsive. He's been in the business for a long time and understands the ins and outs and intricacies that go along with it."

CE
Connor Engholm
Local Guide
★★★★★

"Great experience working with The Attention Company. Professional, responsive, and delivered real results. Highly recommend."

JL
John Lee
★★★★★

"$2,441 in ad spend turned into $14,000+ in revenue. 24 leads, 20% conversion rate. The system works."

RC
Refyne Roof Cleaning
Client
★★★★★

"Finally know exactly which ads are making us money. The tracking and reporting changed everything."

BE
Bayside Exterior
Client
★★★★★

"Custom landing page, call tracking, the whole system. Booked jobs started coming in within the first two weeks."

BW
Blackbeard Wash
Client
★★★★★

"Went from guessing to knowing. Every lead tracked, every dollar accounted for. Best decision we made."

MC
MCA Pressure Washing
Client
Real reviews · Real clients · Real results
Your market, locked

One contractor per trade. Per service area.

When you're in, we don't take your competitors. We point the entire system at winning your market — not splitting it between you and the guy down the road.
Once your spot is filled, it's filled.
YOU — LOCKED INCompetitor ACompetitor BCompetitor C
Simple, transparent pricing

One booked job often covers the whole month.

YOU PAY / MONTH

$597

Management, optimization, weekly reporting.

VS
→

ONE TYPICAL JOB

$0

Avg. home-service ticket. The first job of the month tends to cover the fee — the rest is upside.

The real cost isn't the fee. It's the jobs you're losing right now to wasted clicks and a leaky ad account.
Straight answers — and the honest cut

No surprises.

How fast will it work?

Calls can come within days of launch. The first weeks trim waste so cost-per-lead keeps dropping.

Do I need a new website?

Not always — we can point ads at a focused landing page (included). If your site hurts conversions, we'll tell you.

Am I locked in?

No. Month-to-month, and you own your ad account and data. We earn the next month every month.

A fit if you…

  • Have crews to handle more jobs
  • Answer the phone and close leads
  • Want to grow, not coast

Not a fit if you…

  • Can't take more work right now
  • Want the cheapest leads, quality aside
Here's everything you get

A full Google Ads system — built to book jobs.

What's included, every month
Custom landing pageBuilt to convert clicks into booked estimates — not a homepage.
Plain-numbers reportingLeads, calls, and cost-per-booked-job — no vanity metrics.
Dedicated account managerOne person who knows your account & your market.
Open line of communicationText or call. You're never left guessing what's happening.
Continuous optimizationKeywords, negatives, and bids tuned every week.
BONUS — included free
Call tracking + recordingHear every lead. Know what's really converting.
Competitor gap auditSee where your market is leaking jobs to rivals.
You own your account & dataWalk away anytime — it's yours, not ours.
Month-to-month. No long lock-in.
WE ONBOARD A LIMITED NUMBER OF CONTRACTORS EACH MONTH

READY TO FILL
YOUR CALENDAR?

You get
A full Google Ads system
build, tracking, optimization & reporting
You pay
$750 + $597/mo
month-to-month · ad spend separate
Timeline
Live in ~3 business days
from kickoff & access
Next step
Approve & pay setup
→ we start the build
Secure checkout via Stripe · $750 setup today + $597/mo · cancel anytime
TURNING ATTENTION INTO BOOKED JOBS.
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Set it up for the prospect. Updates the cover, the cost-of-waiting number, highlights their trade, and pre-fills the calculator.